CROWDSPRING

CROWDSPRING


Concept : Companies which don’t have budget allocated to get communication tools like : appropriate logo, Design, and other custom graphic design, have an opportunity by this platform to present their needs to a professional community gathering registrated creatives worldwild.

http://www.crowdspring.com/



Companies set the project and present the budget (called award in that case), and the dead line on their terms; then receive at least 25 entries as a result. Otherwise, they get their money back.

Customers : companies with communication needs : as logos, website, Design, or any other customization needs for improve communication.

Creatives: Over 40 000 creatives worldwild, get from that platform a huge opportunity to develop their business by reaching all the projects worldwide. Talents emerge and can success.

Once the customer or buyer receive results, he gives feedback, or changes, simply has to choose the best Design among all results. And then Crowdspring makes a free legal contract to make sure the customer owns the design he has choosen.


Crowdspring generate revenues from a 15% fees of the award offered.




What models are used ?

The business model is based on crowdsourcing competences and knowledge from designers worldwild. The customer doesn’t have to hire anyone, and to spend other money to get all its design needs developed.
The concept is based on Creative collaboration
It is a freelance Design online site and Marketplace.
A specific concept by which the buyer pay first, and Crowdspring holds the payment until the winner is chosen. And if there are not at least 25 entries, the buyer gets its full money back.
A free legal contract protects the final product owner.


Is there application in other industries ?

This sort of concept could be applies in so many different industries:
For instance in Games Online industry, the games production companies could offer such an opportunity to all the games palyers worlwild: The concept could be: inviting all these players to think about a game scenario, write it , and once finished, send it to that production company. The best scenario could be rewarded.

The concept of community linked by a speciality, or by a specific knowledge is here very strong, and its members feel naturally involved in their environment.


How the model could be inhanced ?
Crowdspring gets its revenues from the fees paid by customers.
In my opinion, they could developed many other types of revenues:
Like advertising from customers,
Partnership with Advertising and communication agencies, but also with local associations or organizations that help New Business creation and registration.