dimanche 22 novembre 2009
dimanche 1 novembre 2009
CROWDSPRING
CROWDSPRING
Concept : Companies which don’t have budget allocated to get communication tools like : appropriate logo, Design, and other custom graphic design, have an opportunity by this platform to present their needs to a professional community gathering registrated creatives worldwild.
http://www.crowdspring.com/
Companies set the project and present the budget (called award in that case), and the dead line on their terms; then receive at least 25 entries as a result. Otherwise, they get their money back.
Customers : companies with communication needs : as logos, website, Design, or any other customization needs for improve communication.
Creatives: Over 40 000 creatives worldwild, get from that platform a huge opportunity to develop their business by reaching all the projects worldwide. Talents emerge and can success.
Once the customer or buyer receive results, he gives feedback, or changes, simply has to choose the best Design among all results. And then Crowdspring makes a free legal contract to make sure the customer owns the design he has choosen.
Crowdspring generate revenues from a 15% fees of the award offered.
What models are used ?
The business model is based on crowdsourcing competences and knowledge from designers worldwild. The customer doesn’t have to hire anyone, and to spend other money to get all its design needs developed.
The concept is based on Creative collaboration
It is a freelance Design online site and Marketplace.
A specific concept by which the buyer pay first, and Crowdspring holds the payment until the winner is chosen. And if there are not at least 25 entries, the buyer gets its full money back.
A free legal contract protects the final product owner.
Is there application in other industries ?
This sort of concept could be applies in so many different industries:
For instance in Games Online industry, the games production companies could offer such an opportunity to all the games palyers worlwild: The concept could be: inviting all these players to think about a game scenario, write it , and once finished, send it to that production company. The best scenario could be rewarded.
The concept of community linked by a speciality, or by a specific knowledge is here very strong, and its members feel naturally involved in their environment.
How the model could be inhanced ?
Crowdspring gets its revenues from the fees paid by customers.
In my opinion, they could developed many other types of revenues:
Like advertising from customers,
Partnership with Advertising and communication agencies, but also with local associations or organizations that help New Business creation and registration.
lundi 21 septembre 2009
Tripwolf Business Model
Business description :
Tripwolf is a worlwild travel guide ; which works with online model.
The activity consists of transmitting many different information on travel, which can be used specifically by globe travellers.
Informations come from worldwild travellers who can provide advices, informations on the different places they know. And also suppliers like hotels, airline companies, or tourism offices can be visible.
There is also a browser which analyzes and offers the best rates for flight, or hotels everywhere.
Tripwolf CEO:
The interest of that travellers guide network, is in the fact that worldwild travellers provide content, opinions, ideas and advices for other travellers, and so the website represents a huge platform, and generate traffic by its community.
Customers are also autors of content and informations, visitors give feed content to all the model, and so the platform is somehow auto managed, and auto developed.
The owner of the business doesn’t support costs from the traveller specialist like guides , because customers do that job for free.
The customers can get satisfaction from that platform, because they use to believe more and give trust on other customer advices, than on professional guides.
This is the added value for such a platform: a participative travel guide
It is a great opportunity for customers to belong to that community; because they can be assisted to prepare a travel, and they can meet other worldwild travellers.
The revenue sources come from :
- advertising: hotels, airline companies, tourism offices, travel insurances.. etc..
- Partnership: each partner has to pay regular fees to belong to partnership
That type of business model is now very commun and developed on Internet, because for the last years, customers become more and more webactive.
Different business models are combined regarding that website, all this being integrated in the overall strategy:
Advertising: banner ads for hotels, restaurants, or other tourism professionals. There is also a user registration part which can be usefull data collection for marketing campains for instance.
Community: from a social networking offerd by the concept.
Infomediary model: the traffic and informations generated by all the network, the registration of participants, can be used for marketing campains.
Example of 2 competitors:
http://www.travelwebdir.com
http://www.tripadvisor.com
This model is very interesting online, because of interactivity, quick and convenient answer; wich is offerd by Internet, so it would not be as well manageable offline.
Tripwolf with I phone application:
To me this model is sustainable, because, the more participants belong to community, the more it has a potential profitability, generated by traffic and attention consumers.
There should be different opportunities to sustain growth and development of this model:
Communication on the benefits fo customers looks important, to increase recognizion, reputation, and to increase traffic on the website. Partnerships can enable to catch customers’ attention: gifts, promotions and other commercial effects.
The more traffic you get, the more profitable is your potential.
Advertising can be developed as well and hold the growth.
Another way to develop such a concept could be in the future, the possibility to develop applications on Mobile phone like I phone, by which, the customer could be able to send all information, or picture, or movie; directly from his smart phone to the website. Informations would be transferred in real time. For the business, the concept could be developed by month subscription for instance.
mardi 21 juillet 2009
Innocentive concept
What is the INOCENTIVE concept ?
“ Innocentive ” is a Global Web Community of Open Innovation. The fonder is Alph Bingham.
This community gathers academic institutions, companies, public sector and orgnizations ; all of those organizations meet a strong interest for breakthrough innovation.
Innocentive company offers services in a variety of disciplines like: food & agriculture, business & entrepreneurship, chemistry, physical science, IT, and mathmatics…
About the concept: The organizations (seekers) present its R&D challenge to the community of INNOCENTIVE and solvers work on the best solution to solve and succeed in that challenge.
Customers can be corporate seekers like huge commercial companies (Avery Dennison, Eli Lilly, Janssen, Procter & Gamble) or Non-profit organizations (like charitable organizations, or Trade Unions, or Art organizations) and the objective for INNOCENTIVE is to help these organizations, in exploring and developing the open innovation benefits for them.
Seekers pay Innocentive a fee for posting the challenge, and sometimes pay also a commission on the awarded amount.
The solvers (people and organizations) belonging to that community can be: expert in a
specific field; scientists, engineers, but also anyone with skills in specific area, or also
business people and inventors. They registered with Innocentive to solve the challenges.
They get benefit from proposing the best solution; in term of professional recognition, and
also financial awards paid to them (range from $5,000 to $1 according to the complexity
of the problem). Solvers don’t have to pay for getting the challenges and for proposing a
solution.
The solution is added value for the organization which gets benefits in term of innovation whereas there is no R&D department. Such an advantage for the business owner.
This concept uses human creativity, and competences to solve challenges in diversified activities like: commercial, governmental, but also humanitarian organizations.
Challenges can be very different:
- Oil Spill Recovery Challenge : In november 2007 an oil industry outsider solved the challenge thanks to his expertise. He was awarded $20,000 for his creative solution:
- Solver brings light to African village: An electrical engineer solved a challenge by invention
of a dual purpose solar light:
An important partner of Innocentive is Rockefeller. They have adapted the concept of open innovation to helping the poor population, and non profit organizations.
Open Innovation takes very important place in some different fields like: climate change, food security or economic growth.
The customer groups served are different:
1) the corporate, and private companies that are interested in getting solutions to their activities development and growth. They can meet different challenges (innovation for diversification, activities and products, face competition, new position on market…)
2) the non profit organizations: Innocentive can bring them many help in developing solutions for topics like: climate changes, reducing poverty in developing countries. They are involved in changing the world with human and philanthropic values.
The revenue sources are different:
Innocentive has received a huge investment from Spencer Trask Venture, which is a private equity firm focused on discovering and developing the innovations that will have a profound impact on the 21st Century.
Moreover, Organizations pay a fee to post their challenge….
Innocentive gets also fees from some of the award amount.
Competitiors of Innoventive:
It doesn’t seems to be direct competitors, because of the specific position of Innocentive on her market, and due to the specific mission statement (global community with seekers and solvers working on open innovation).
However, there are other companies specialized in Innovation Management like:
YET2.COM: They help “private companies to identify and capture the full value of their intellectual assets”. They offer services of technology evaluation; licencing, business development, and R&D needs.
http://www.yet2.com/app/about/home
INNOSIGHT: growth through innovation. They help companies to create a culture of innovation, and to define an innovation strategy. Ways to develop new business models, and new growth opportunities for their clients. They have developed models of consultancy, and diagnostic, and they provide a complete solution adaptated to each problem.
http://www.innosight.com/
Innocentive comes out with a specific dimension and philosophy. To me this model is based on the different links between stakeholders like: private companies, non profit companies, governments, seekers, solvers, and investors.
The concept is actually funded on that community exchanging online. The actors share informations ; answer and responses come trough all these exchanges, and the community exists with that Online model. So I don’t think it could exists as well Offline.
In my opinion, the framework of Innocentive is very well built because of the opportunities which appear in term of development and growth, but also with the values shared in that concept. Open minded values; the use of external intellectual resources for any company which which wants to be strong actor on its market. All this represents a new dimension for external vision of Innovation. Informations come from all parts in the world, with skills that are present everywhere. The opportunity to work on Non profit organizations, to help the poor countries and populations gives a very positive image of this company. To me this specific concept should be scaleable and sustainable.
If I owned such a concept, perhaps I would develop more 2 separate models:
The first more focusing on very important companies with more important resources and needs, and with a specific approach in term of services which are necessarily more complex.
And I would offer another model matching more with small companies needs. They have more often specific needs and we could use the same idea of sharing a challenge, but the needs and answer fit that specific model.
Perhaps the concept could be developed by new ways to earn money:
For the solvers: they have free access and they can present their response 10 times for free and after we could implement like a subscription if they become frequent user
For the seekers: I would keep the system free for the non profit organization, and subscription for private companies, with rate scales, dependind of the company size.
“ Innocentive ” is a Global Web Community of Open Innovation. The fonder is Alph Bingham.
This community gathers academic institutions, companies, public sector and orgnizations ; all of those organizations meet a strong interest for breakthrough innovation.
Innocentive company offers services in a variety of disciplines like: food & agriculture, business & entrepreneurship, chemistry, physical science, IT, and mathmatics…
About the concept: The organizations (seekers) present its R&D challenge to the community of INNOCENTIVE and solvers work on the best solution to solve and succeed in that challenge.
Customers can be corporate seekers like huge commercial companies (Avery Dennison, Eli Lilly, Janssen, Procter & Gamble) or Non-profit organizations (like charitable organizations, or Trade Unions, or Art organizations) and the objective for INNOCENTIVE is to help these organizations, in exploring and developing the open innovation benefits for them.
Seekers pay Innocentive a fee for posting the challenge, and sometimes pay also a commission on the awarded amount.
The solvers (people and organizations) belonging to that community can be: expert in a
specific field; scientists, engineers, but also anyone with skills in specific area, or also
business people and inventors. They registered with Innocentive to solve the challenges.
They get benefit from proposing the best solution; in term of professional recognition, and
also financial awards paid to them (range from $5,000 to $1 according to the complexity
of the problem). Solvers don’t have to pay for getting the challenges and for proposing a
solution.
The solution is added value for the organization which gets benefits in term of innovation whereas there is no R&D department. Such an advantage for the business owner.
This concept uses human creativity, and competences to solve challenges in diversified activities like: commercial, governmental, but also humanitarian organizations.
Challenges can be very different:
- Oil Spill Recovery Challenge : In november 2007 an oil industry outsider solved the challenge thanks to his expertise. He was awarded $20,000 for his creative solution:
- Solver brings light to African village: An electrical engineer solved a challenge by invention
of a dual purpose solar light:
An important partner of Innocentive is Rockefeller. They have adapted the concept of open innovation to helping the poor population, and non profit organizations.
Open Innovation takes very important place in some different fields like: climate change, food security or economic growth.
The customer groups served are different:
1) the corporate, and private companies that are interested in getting solutions to their activities development and growth. They can meet different challenges (innovation for diversification, activities and products, face competition, new position on market…)
2) the non profit organizations: Innocentive can bring them many help in developing solutions for topics like: climate changes, reducing poverty in developing countries. They are involved in changing the world with human and philanthropic values.
The revenue sources are different:
Innocentive has received a huge investment from Spencer Trask Venture, which is a private equity firm focused on discovering and developing the innovations that will have a profound impact on the 21st Century.
Moreover, Organizations pay a fee to post their challenge….
Innocentive gets also fees from some of the award amount.
Competitiors of Innoventive:
It doesn’t seems to be direct competitors, because of the specific position of Innocentive on her market, and due to the specific mission statement (global community with seekers and solvers working on open innovation).
However, there are other companies specialized in Innovation Management like:
YET2.COM: They help “private companies to identify and capture the full value of their intellectual assets”. They offer services of technology evaluation; licencing, business development, and R&D needs.
http://www.yet2.com/app/about/home
INNOSIGHT: growth through innovation. They help companies to create a culture of innovation, and to define an innovation strategy. Ways to develop new business models, and new growth opportunities for their clients. They have developed models of consultancy, and diagnostic, and they provide a complete solution adaptated to each problem.
http://www.innosight.com/
Innocentive comes out with a specific dimension and philosophy. To me this model is based on the different links between stakeholders like: private companies, non profit companies, governments, seekers, solvers, and investors.
The concept is actually funded on that community exchanging online. The actors share informations ; answer and responses come trough all these exchanges, and the community exists with that Online model. So I don’t think it could exists as well Offline.
In my opinion, the framework of Innocentive is very well built because of the opportunities which appear in term of development and growth, but also with the values shared in that concept. Open minded values; the use of external intellectual resources for any company which which wants to be strong actor on its market. All this represents a new dimension for external vision of Innovation. Informations come from all parts in the world, with skills that are present everywhere. The opportunity to work on Non profit organizations, to help the poor countries and populations gives a very positive image of this company. To me this specific concept should be scaleable and sustainable.
If I owned such a concept, perhaps I would develop more 2 separate models:
The first more focusing on very important companies with more important resources and needs, and with a specific approach in term of services which are necessarily more complex.
And I would offer another model matching more with small companies needs. They have more often specific needs and we could use the same idea of sharing a challenge, but the needs and answer fit that specific model.
Perhaps the concept could be developed by new ways to earn money:
For the solvers: they have free access and they can present their response 10 times for free and after we could implement like a subscription if they become frequent user
For the seekers: I would keep the system free for the non profit organization, and subscription for private companies, with rate scales, dependind of the company size.
samedi 27 juin 2009
The Long Tail concept : “Strategy on products of the Back”The Long Tail Concept comes from Chris Anderson, the creator of Wired magazine.
The issue is to demonstrate that we are suffuring from a Hit products distribution in Mass Market.
That means in Physical shops, space cost and profitability implies a presentation of specific products: HIT products.
So the choice is tight, and become restricted. Another consequence is a cultural standardization.
In that conceptof Long Tail, the sum of sales of all the back products could exceed the sales of more popular products.Long tail : or how E-business models should fit to propose the best product at the best moment to optimize the backgrounds and not “hits products”.
On the web, distribution doesn't suffer anymore from the costs of Space shelves and physical profitability.
There is an opportunity to offer a wide range of products that are not necessarily HITS.
An example of Long Tail is the website: http://www.gloria.fr/
The creator, Mihai Crasneanu explains the interest: "Associate a rare product to an audience"
This concept is a DVD rental website which offers more then 13 000 DVDs, what is obviously more than any physic DVDs rental place.
For him the issue is: " A pro active management".Results for his business: 95 % of the 13 000 DVDs are rent at least once per month.
He ads that: 70 % of the sales come from the back products. And a margin per unit on that sort of products, 3 times more than on the other Hit products.
To him we are going pacefully to far from a market with "tete de gondole" products.
Does the Long Tail concept fit in the 'customer in charge' environment ?
To me, yes these 2 concepts are linked: the objective is to propose products which are unknown from customers but which match with their needs and satisfaction.
The issue is to demonstrate that we are suffuring from a Hit products distribution in Mass Market.
That means in Physical shops, space cost and profitability implies a presentation of specific products: HIT products.
So the choice is tight, and become restricted. Another consequence is a cultural standardization.
In that conceptof Long Tail, the sum of sales of all the back products could exceed the sales of more popular products.Long tail : or how E-business models should fit to propose the best product at the best moment to optimize the backgrounds and not “hits products”.
On the web, distribution doesn't suffer anymore from the costs of Space shelves and physical profitability.
There is an opportunity to offer a wide range of products that are not necessarily HITS.
An example of Long Tail is the website: http://www.gloria.fr/
The creator, Mihai Crasneanu explains the interest: "Associate a rare product to an audience"
This concept is a DVD rental website which offers more then 13 000 DVDs, what is obviously more than any physic DVDs rental place.
For him the issue is: " A pro active management".Results for his business: 95 % of the 13 000 DVDs are rent at least once per month.
He ads that: 70 % of the sales come from the back products. And a margin per unit on that sort of products, 3 times more than on the other Hit products.
To him we are going pacefully to far from a market with "tete de gondole" products.
Does the Long Tail concept fit in the 'customer in charge' environment ?
To me, yes these 2 concepts are linked: the objective is to propose products which are unknown from customers but which match with their needs and satisfaction.
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